S-Curve Records was founded in

2000 File:2000 Events Collage.png, From left, clockwise: Protests against Bush v. Gore after the 2000 United States presidential election; Heads of state meet for the Millennium Summit; The International Space Station in its infant form as seen from ...

by former

Mercury Records Mercury Records is an American record label owned by Universal Music Group. It had significant success as an independent operation in the 1940s and 1950s. Smash Records and Fontana Records were sub labels of Mercury. In the United States, it is ...

executive Steve Greenberg. It is based in

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

. In 2001 the label established a distribution and licensing agreement with

EMI Records EMI Records (formerly EMI Records Ltd.) is a multinational record label owned by Universal Music Group. It originally founded as a British flagship label by the music company of the same name in 1972, and launched in January 1973 as the succ ...

. Among the hits released by S-Curve between 2000-2004 were "

Who Let the Dogs Out? "Who Let the Dogs Out" is a song performed by Bahamian junkanoo band Baha Men. Originally released by Anslem Douglas (titled "Doggie"), it was covered by producer Jonathan King who sang it under the name Fat Jakk and his Pack of Pets. He brough ...

" by

Baha Men The Baha Men are a Bahamian junkanoo band formed in New Providence, Bahamas in 1977. They are best known for their Grammy Award-winning hit song "Who Let the Dogs Out". History Early years The Baha Men formed in 1977 as High Voltage, initia ...

, "

Stacy's Mom "Stacy's Mom" is a song by American rock band Fountains of Wayne. It is the third track on their third studio album, ''Welcome Interstate Managers'', and was released to radio as the album's first single on May 19, 2003, through S-Curve Recor ...

" by

Fountains of Wayne Fountains of Wayne was an American rock band that formed in New York City in 1995. The band included founding members Chris Collingwood, Adam Schlesinger, Jody Porter, and Brian Young. They released five albums from 1996 to 2011 before effec ...

and

Joss Stone Joscelyn Eve Stoker (born 11 April 1987), known professionally as Joss Stone, is an English singer, songwriter and actress. She rose to prominence in late 2003 with her multi-platinum debut album, ''The Soul Sessions'', which made the 2004 Merc ...

's first two albums, '' the Soul Sessions'' and '' Mind Body & Soul''. All of these artists received multiple

Grammy The Grammy Awards (stylized as GRAMMY), or simply known as the Grammys, are awards presented by the Recording Academy of the United States to recognize "outstanding" achievements in the music industry. They are regarded by many as the most pre ...

nominations, with Baha Men winning the "Best Dance Recording" Grammy in 2001. In 2007 Greenberg relaunched the label after a two-year hiatus, during which he served as President of

Columbia Records Columbia Records is an American record label owned by Sony Music, Sony Music Entertainment, a subsidiary of Sony Corporation of America, the North American division of Japanese Conglomerate (company), conglomerate Sony. It was founded on Janua ...

. In 2010, the label's distribution deal with EMI came to an end and S-Curve entered into a new U.S. distribution deal, with

Universal Music Group Universal Music Group N.V. (often abbreviated as UMG and referred to as just Universal Music) is a Dutch– American multinational music corporation under Dutch law. UMG's corporate headquarters are located in Hilversum, Netherlands and its ...

. From 2012-2015,

Warner Music Group Warner Music Group Corp. ( d.b.a. Warner Music Group, commonly abbreviated as WMG) is an American multinational entertainment and record label conglomerate headquartered in New York City. It is one of the " big three" recording companies and t ...

distributed the label outside of North America. The S-Curve roster and catalog include titles by

Andy Grammer Andrew Charles Grammer (born December 3, 1983) is an American singer, songwriter, and record producer. He is signed to S-Curve Records. His debut album, ''Andy Grammer'', was released in 2011 and spawned the singles " Keep Your Head Up" and " Fi ...

Leslie Odom Jr. Leslie Lloyd Odom Jr. (; born August 6, 1981) is an American actor and singer. He made his acting debut on Broadway in 1998 and first gained recognition for his portrayal of Aaron Burr in the musical ''Hamilton'', which earned him a Tony Award f ...

We the Kings We the Kings is an American rock band from Bradenton, Florida. The band's eponymous full-length debut album, released in 2007, included the platinum single "Check Yes Juliet", and went on to sell over 250,000 copies in the US. The group's secon ...

, Bay Ledges,

Daisy the Great Daisy the Great is an American indie pop band led by singer-songwriters Kelley Nicole Dugan and Mina Walker. They rose to prominence with their 2017 debut single "The Record Player Song". Later, a remix of the song called "Record Player", was re ...

Netta Barzilai Netta Barzilai ( he, נטע ברזילי; born 22 January 1993), also known mononymously as Netta, is an Israeli singer. After winning Israel in the Eurovision Song Contest 2018#HaKokhav HaBa L'Eurovizion, the fifth season of ''HaKokhav HaBa'', ...

Rachel Crow Rachel () was a Biblical figure, the favorite of Jacob's two wives, and the mother of Joseph and Benjamin, two of the twelve progenitors of the tribes of Israel. Rachel's father was Laban. Her older sister was Leah, Jacob's first wife. Her a ...

Maxi Priest Max Alfred "Maxi" Elliott (born 10 June 1961), known by his stage name Maxi Priest, is a British reggae vocalist of Jamaican descent. He is best known for singing reggae music with an R&B influence, otherwise known as reggae fusion. He was one ...

, Michael Blume, Hailey Knox,

Duran Duran Duran Duran () are an English Rock music, rock band formed in Birmingham in 1978 by singer and bassist Stephen Duffy, keyboardist Nick Rhodes and guitarist/bassist John Taylor (bass guitarist), John Taylor. With the addition of drummer Roger ...

Betty Wright Bessie Regina Norris (December 21, 1953 – May 10, 2020), better known by her stage name Betty Wright, was an American soul and R&B singer, songwriter and background vocalist. Beginning her professional career in the late 1960s as a teena ...

The Beu Sisters The Beu Sisters are a pop-rock girl group from the U.S. state of Florida, consisting of the sisters Candice (born 1975), Christie (born 1978) and Danielle (born 1987). Originally born and bred in New York City, the Beu Sisters were surrounded by ...

, Sarah Hudson, Tom Jones,

Little Jackie Little Jackie is an American musical duo consisting of Imani Coppola and Adam Pallin. Little Jackie, which derives its name from the 1989 hit song "Little Jackie Wants to Be a Star" by Lisa Lisa and Cult Jam, released a hit single in 2008 called " ...

Diane Birch Diane Birch (born January 24, 1983) is an American singer-songwriter. Early life Birch was born in Michigan. At the age of seven she began studying piano using the Suzuki method. While growing up she listened to opera, classical and church musi ...

Nikki Jean Nicholle "Nikki" Jean Leary is an American singer. After studying theatre, Jean began her career as the lead singer of the Philadelphia-based band Nouveau Riche. She began posting acoustic music online. Jean gained major recognition after bein ...

David Broza David Simon Berwick Broza ( he, דויד ברוזה; born September 4, 1955) is an Israeli singer-songwriter. His music mixes modern pop with Spanish music. Biography David Broza was born in Haifa, Israel. His father was an Israeli–British bus ...

Joshua Henry Joshua Anthony Charlton Henry (born September 2, 1984) is a Canadian-American actor and singer of stage and screen. He is best known for portraying Haywood Patterson in Kander and Ebb's 2010 musical '' The Scottsboro Boys'', for which he rec ...

, Conkarah,

Rozzi Crane Rosalind Elizabeth "Rozzi" Crane (born May 2, 1991) is an American singer-songwriter from San Francisco. At 19 years old, Crane made her name known by being discovered by Maroon 5 lead singer Adam Levine. Soon after she was touring the country ...

, A Great Big World,

Swamp Dogg Jerry Williams Jr. (born July 12, 1942), generally credited under the pseudonym Swamp Dogg after 1970, is an American soul and R&B singer, musician, songwriter and record producer. Williams has been described as "one of the great cult figures of ...

, Night Bus,

A-WA A-WA (Arabic for ''Yes'') is an Israeli band made up of the three sisters Tair, Liron, and Tagel Haim. Their single "Habib Galbi" (Love of My Heart) became a global hit, with its Yemenite traditional music mixed with hip hop and electronic musi ...

Care Bears on Fire Care Bears on Fire was a Brooklyn, New York-based band that consisted of Sophie (vocals and guitar) and Izzy (drums). The group originally formed in 2005 with the Care Bears—singer-guitarist Sophie Kasakove, 11, bassist-singer Lucio Westmorel ...

, Sinking Ships,

Tinted Windows Window film (tint) is a thin laminate film that can be installed to the interior or exterior of glass surfaces in automobiles and boats and also to the interior or exterior of glass in homes and buildings. It is usually made from polyethylene ter ...

and

. S-Curve's 2011 release by Betty Wright and

the Roots The Roots are an American hip hop band formed in 1987 by Tariq "Black Thought" Trotter and Ahmir "Questlove" Thompson in Philadelphia, Pennsylvania, United States. The Roots serve as the house band on NBC's ''The Tonight Show Starring Jimmy F ...

, ''Betty Wright: The Movie'' was nominated for a

in the "Best Traditional R&B Performance" category. Andy Grammer's debut album has yielded the hit singles " Keep Your Head Up" (certified Platinum in the U.S.) "Miss Me" and "Fine By Me" (certified Gold). His follow-up album, ''

Magazines or Novels ''Magazines or Novels'' is the second studio album by American recording artist Andy Grammer, released on August 5, 2014 through S-Curve Records. It includes the triple-platinum selling hit single "Honey, I'm Good" which peaked at #9 on the ''B ...

'', contained the triple-platinum selling single "

Honey, I'm Good "Honey, I'm Good" is the second single from American musician Andy Grammer's second studio album, ''Magazines or Novels'' (2014). It was first released in the US in November 2014 and began receiving radio airplay in February 2015. The song peaked ...

" and the gold-certified "Good to Be Alive (Hallelujah)". Grammar's 2016 release " Fresh Eyes" has been certified Platinum in the US, Canada, and Australia. In July 2012, S-Curve released Joss Stone's ''the Soul Sessions Vol. II'', a sequel to her 2003 debut album, produced by Greenberg, who also produced Stone's first two albums during the label's initial incarnation. That album achieved Top 10 statues on both the

Billboard 200 The ''Billboard'' 200 is a record chart ranking the 200 most popular music albums and EPs in the United States. It is published weekly by '' Billboard'' magazine and is frequently used to convey the popularity of an artist or groups of art ...

album chart and the

UK Albums Chart The Official Albums Chart is a list of albums ranked by physical and digital sales and (from March 2015) audio streaming in the United Kingdom. It was published for the first time on 22 July 1956 and is compiled every week by the Official Charts C ...

. AJR has earned five platinum singles on the S-Curve label, they are no longer on the label. Maxi Priest was nominated for a 2021 Grammy in the "Best Reggae Album" category for his S-Curve release "It All Comes Back To Love." Besides releasing music, S-Curve's business interests include music publishing and the company's equity stakes in online media companies Vydia, Eko (formerly Interlude),

YouNow YouNow is a American broadcasting service where users stream their own live video content or interact with the video streams of other users in real time. The service is available on its website, on Android and iOS apps. As of August 2015, the ...

, Stationhead, Selectable Media (formerly Nabbr), Hyperactivate (creators of Hashtag Art) and Soomla. In 2011 and 2012, music videos released by S-Curve using Eko's interactive video technology won

MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...

O Music Awards The O Music Awards (commonly abbreviated as the OMAs) is an awards show presented by MTV to honor music, technology and intersection between the two. The 1st O Music Award ceremony was held on April 28, 2011 on Fremont Street in Downtown Las Veg ...

" for "Most Innovative Video": Grammer's " Keep Your Head Up" and We the Kings's "Say You Like Me." The record label and publishing company were acquired by

BMG Rights Management BMG Rights Management GmbH (also known simply as BMG) is an international music company based in Berlin, Germany. It combines the activities of a music publisher and a record label. BMG was founded in October 2008 after Bertelsmann sold its ...

in November 2015, with Greenberg continuing at the helm. S-Curve continues to independently own stakes in its portfolio of tech companies. In 2021, the label relaunched in a partnership with

Disney Music Group Disney Music Group (DMG) is the music recording arm of Disney Platform Distribution, a division of The Walt Disney Company. It is located at the studio's headquarters in Burbank, California. The division's subsidiaries consist of two owned record ...

. However, the back catalog remains with BMG.

References

{{Authority control American record labels Record labels established in 2000 Pop record labels Disney Music Group Labels distributed by Universal Music Group New York (state) record labels

See also

References